About Us
A focused studio for strategy-led design, digital products, and business growth.
A Design and Consulting Studio
66pixels is led by Vignesh Rapaka (strategy and design) and Manish Kanth (technology and product). Together, they have built a multidisciplinary team spanning brand, digital product, business strategy, and marketing, disciplines that deliver stronger outcomes when they are planned and executed together.
We work with clients across the US, Europe, and India. Our strongest engagements sit at the intersection of multiple business needs, where brand decisions, product decisions, and commercial priorities must align around a clear strategic direction.
Where 66pixels Comes From
The name has a real history behind it. The original 66pixels was a design studio founded in 2003 in Saint-Tropez, France, built around precision, craft, and close attention to how work feels as well as how it looks.
That chapter ended, but its values carried forward: the belief that design is most useful when grounded in clear thinking, and that meaningful work requires both attention to detail and the confidence to question the brief.
The studio you see today is new. We are not claiming a legacy we do not own; we are acknowledging the thinking that shaped us and building on it with care.
What We Believe
The values we apply in our decisions, relationships, and work
Connecting Design to Strategy
A brand strategy that does not inform the visual system is only an internal document. A visual system that is not shaped by strategy is decoration. We treat these as one discipline, not two.
Responsibility in the Work
Design shapes behavior. We take that responsibility seriously, especially in how we treat accessibility, representation, and the downstream consequences of what we build.
Attention to Context
We work across the US, Europe, and India, and we take market differences seriously. What resonates in one market can land badly in another. We account for that from the start.
Quality Over Volume
We take on fewer projects than we could. We would rather do fewer things exceptionally well than many things adequately.
Rigour Before Creativity
We spend significant time understanding the problem before we start solving it. The quality of the answer depends on the quality of the question.
Transparency in Process
We show our thinking throughout the project, not just at the end. Better decisions come from working with clients, not presenting to them.
Honesty with Clients
We would rather give you an uncomfortable truth early than a comfortable one that costs you more later. We say what we think the work requires, even when that is not what was asked for.
Thinking That Travels
Every piece of work we produce is built to function in conditions where we will not be there to manage. Guidelines people will actually use. Code someone else can maintain. Strategies that hold up when the person who developed them has moved on.