Our Commitment to Equity & Justice
Leveraging Strategic Design and Consulting as Catalysts for Positive Change
Our Foundational Principles
Integrating Justice into Strategy, Design, and Impact
Design and consulting possess inherent power to shape perceptions, influence behaviors, and structure societal systems. At 66pixels, we acknowledge this influence carries profound strategic and ethical responsibility. We actively engage with and integrate principles of anti-racism, intersectional feminism, climate justice, and the dismantling of systemic inequities into our operational framework. We strive to operate with radical empathy, recognizing the complex intersections of identity, power, and oppression. This commitment is not superficial activism; it forms the ethical bedrock of our global studio and fundamentally informs our approach to partnerships and value creation.
Our Strategic Practice
Fostering Inclusive Environments & Equitable Outcomes
Cultivating genuine belonging demands continuous, strategic effort to challenge biases, decenter dominant perspectives, and build equitable spaces where diverse insights and talents thrive, leading to superior outcomes.
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Building Inclusive Spaces
Cultivating psychologically safe and brave environments where critical discourse is valued, and all voices, particularly those historically marginalized, are actively amplified.
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Dismantling Systemic Barriers
Proactively implementing anti-racist and anti-oppressive practices in talent acquisition, development, and collaboration. Championing LGBTQIA+ rights and equitable representation.
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Designing for Universal Access
Treating accessibility, including neurodiversity considerations, not as a compliance checkbox but as a fundamental design principle embedded from project inception.
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Promoting Authentic Representation
Moving beyond tokenism to ensure culturally sensitive, nuanced, and authentic representation, actively challenging harmful stereotypes in all creative and strategic output.
Our Strategic Solidarity
Championing Gender Justice Through an Intersectional Lens
We stand firmly in solidarity with the global pursuit of gender equality. Our feminism is intentionally intersectional, acknowledging that gender inequality is inextricably linked with race, class, sexual orientation, ability, and other dimensions of identity. We are committed to strategically challenging patriarchal structures in all their manifestations. We believe advocating for equality defines feminism, and that true feminism seeks liberation for all, not the subjugation of any group.
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Amplifying Leadership Actively creating platforms and strategic opportunities for women and gender-diverse individuals to lead, influence, and thrive within our studio and client engagements.
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Ensuring Pay Equity Committing to transparent, equitable compensation structures and processes, actively working to identify and eliminate gender and racial pay disparities.
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Supporting Holistic Well-being Promoting flexible, supportive, and sustainable work structures that respect diverse needs and actively resist exploitative 'grind culture' norms.
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Driving Cultural Disruption Leveraging our creative and strategic influence to subvert harmful gender stereotypes, challenge toxic masculinity, and promote expansive, inclusive representations.
Our Strategic Responsibility
Architecting Ethical Futures & Responsible Impact
Our commitment extends beyond internal practices to strategically encompass the tangible impact of our work in the world. We pursue ethical partnerships and champion responsible innovation as core tenets of our value proposition.
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Principled Partnership Selection
We conduct rigorous due diligence on potential projects and maintain the strategic right to refuse engagements that promote exploitation, misinformation, or negative environmental externalities.
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Advancing Climate Action
Integrating sustainable design principles and operational practices, advocating for planetary health, resource efficiency, and climate equity in our work and recommendations.
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Upholding Data Ethics & Digital Responsibility
Championing user agency, data privacy, and algorithmic fairness. Critically scrutinizing the ethical implications and potential societal impacts of the technologies we design and deploy.
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Strategic Community Engagement
Leveraging our platform, skills, and strategic insights to support grassroots movements and community-led initiatives striving for measurable social and environmental justice outcomes.
This Commitment is Ongoing. Partner with Us.
We are continuously learning, evolving, and holding ourselves accountable to these principles. We seek partners, including clients, collaborators, and team members, who share this strategic commitment to architecting a more just, equitable, and sustainable future. If our values resonate, let's build together.
Connect Strategically With Our Studio