Our Commitment to Equity & Justice

Leveraging Strategic Design and Consulting as Catalysts for Positive Change

Our Core Principles

Integrating Justice into Strategy, Design, and Impact

Design and consulting possess inherent power to shape perceptions, influence behaviors, and structure societal systems. At 66pixels, we acknowledge this influence carries profound strategic and ethical responsibility. We actively engage with and integrate principles of anti-racism, intersectional feminism, climate justice, and the dismantling of systemic inequities into our operational framework. We strive to operate with radical empathy, recognizing the complex intersections of identity, power, and oppression. This commitment is not superficial activism; it forms the ethical bedrock of our global studio and fundamentally informs our approach to partnerships and value creation.

Our Practice

Fostering Inclusive Environments & Equitable Outcomes

Cultivating genuine belonging demands continuous, strategic effort to challenge biases, decenter dominant perspectives, and build equitable spaces where diverse insights and talents thrive, leading to superior outcomes.

Building Inclusive Spaces

Cultivating psychologically safe and brave environments where critical discourse is valued, and all voices, particularly those historically marginalized, are actively amplified.

Dismantling Systemic Barriers

Advancing anti-racist, anti-oppressive practices in hiring, growth, and teamwork, while championing LGBTQIA+ rights and equitable representation across all levels.

Designing for Universal Access

Treating accessibility, including neurodiversity considerations, not as a compliance checkbox but as a fundamental design principle embedded from project inception.

Promoting Authentic Representation

Moving beyond tokenism to ensure culturally sensitive, nuanced, and authentic representation, actively challenging harmful stereotypes in all creative and strategic output.

Our Solidarity

Championing Gender Justice Through an Intersectional Lens

We stand firmly in solidarity with the global pursuit of gender equality. Our feminism is intentionally intersectional, acknowledging that gender inequality is inextricably linked with race, class, sexual orientation, ability, and other dimensions of identity. We are committed to strategically challenging patriarchal structures in all their manifestations. We believe advocating for equality defines feminism, and that true feminism seeks liberation for all, not the subjugation of any group.

Amplifying Inclusive Leadership

Actively creating platforms and strategic opportunities for women and gender-diverse individuals to lead, influence, and thrive within our studio and client engagements.

Advocating Transparent Pay Equity

Committing to transparent, equitable compensation structures and processes, actively working to identify and eliminate gender and racial pay disparities.

Championing Holistic Well-being

Promoting flexible, supportive, and sustainable work structures that respect diverse needs and actively resist exploitative 'grind culture' norms.

Disrupting Harmful Cultural Norms

Leveraging our creative and strategic influence to subvert harmful gender stereotypes, challenge toxic masculinity, and promote expansive, inclusive representations.

Our Pledge

Architecting Ethical Futures & Responsible Impact

Our commitment extends beyond internal practices to strategically encompass the tangible impact of our work in the world. We pursue ethical partnerships and champion responsible innovation as core tenets of our value proposition.

Principled Partnership Selection

We conduct rigorous due diligence on potential projects and maintain the strategic right to refuse engagements that promote exploitation, misinformation, or negative environmental externalities.

Climate-Conscious Design

Integrating sustainable design principles and operational practices, advocating for planetary health, resource efficiency, and climate equity in our work and recommendations.

Upholding Data Ethics & Digital Responsibility

Championing user agency, data privacy, and algorithmic fairness. Critically scrutinizing the ethical implications and potential societal impacts of the technologies we design and deploy.

Strategic Community Engagement

Leveraging our platform, skills, and strategic insights to support grassroots movements and community-led initiatives striving for measurable social and environmental justice outcomes.

This Commitment is Ongoing.

We are continuously learning, evolving, and holding ourselves accountable to these principles. We seek partners, including clients, collaborators, and team members, who share this strategic commitment to architecting a more just, equitable, and sustainable future. If our values resonate, let's build together.

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