An offer with a clear focus
Define ideal clients, engagement types, and your relevant differences, then create language partners and business development teams can use.
Brand Strategy & Positioning ↗66PIXELS / DESIGN & CONSULTING
For Professional Services.
Turn specialist expertise into an offer clients can understand.
YOUR NEXT STEP
Make expertise
easier to choose.
66pixels helps consultancies, agencies, advisory firms, and other professional service businesses explain what they do and who they serve. Positioning, identity, and website design work together to help prospective clients assess fit before the first meeting.
- Your service descriptions sound similar to competitors.
- Expertise and approved project evidence are difficult to find.
- Inquiries arrive without enough context to assess the fit.
RELEVANT SERVICES
How we help
Consistent communications
Build identity applications for proposals, presentations, reports, and the website so your firm presents the same standard across touchpoints.
Brand Identity & Visual Systems ↗A website that explains expertise
Structure practice areas, team profiles, insights, and approved work examples to answer the questions a prospective client brings.
B2B & Corporate Websites ↗Better inquiry qualification
Review how inquiries reach the team, identify useful intake questions, and connect the website journey with your business development priorities.
Business & Growth Strategy ↗THE DIFFERENCE
Why 66pixels
Make complex services readable
We work from your actual engagements and client questions to make the offer clear. The content explains the work without relying on generic claims about being a trusted partner.
Build around approved evidence
Confidentiality can limit what a firm publishes. We plan for approved examples, accurate credentials, and a content review process that your partners can use before anything goes live.
What your project could include
We agree deliverables, responsibilities, timing, and fees before beginning.
- Review service lines, ideal clients, and available evidence.
- Develop positioning and an understandable practice-area structure.
- Create website journeys and agreed communication templates.
- Hand over content guidance and inquiry routing responsibilities.
What to bring to the first conversation
Tell us about your practice areas, typical engagements, ideal clients, and approved examples. Include who reviews claims, profiles, and client references before publication.
Read about process, timing, and pricing ↗BEFORE WE BEGIN
Questions
Can you help clarify several service lines?
Yes. We can organize service lines around client problems, engagement types, or sectors, then define the relationship between the firm’s positioning and each practice area.
What if client work is confidential?
We use only examples and details you approve for publication. The content can explain your process, expertise, and engagement structure without naming confidential clients or disclosing sensitive work.
Can you design proposal and presentation templates?
Yes. Reusable proposals and presentations can be part of a brand engagement. We agree the formats, required sections, and editing tools so your team can maintain them.
LET’S WORK TOGETHER
What’s next?
Tell us your priority. We’ll help shape a useful starting point.
Let’s talk ↗66pixels · Strategy, Design & Technology