Explain the use case
Define the users, tasks, and product differences that matter, then translate them into understandable website and product language.
Brand Strategy & Positioning ↗66PIXELS / DESIGN & CONSULTING
For SaaS & Technology.
Connect the product people discover to the product they use.
YOUR NEXT STEP
Connect promise
and product.
66pixels helps SaaS and technology teams align product positioning, website design, UX/UI, and design systems. A software buying journey often starts with a question about value and continues through evaluation, signup, onboarding, and repeated use.
- Visitors struggle to understand your use cases or compare plans.
- New users need too much help to complete their first useful task.
- Product teams recreate patterns instead of using shared components.
RELEVANT SERVICES
How we help
Support product evaluation
Design use-case, feature, and pricing pages that help prospects assess fit and reach an appropriate signup or demo route.
SaaS & Startup Websites ↗Improve activation journeys
Review onboarding, navigation, empty states, and key workflows, then prototype and test improvements to the tasks users need to complete.
UX/UI Design ↗Build shared interface patterns
Create tokens, components, and interaction guidance for consistent web or mobile experiences, with clear engineering handoff and ownership.
Design Systems ↗THE DIFFERENCE
Why 66pixels
Work across the marketing-product boundary
Website and product language should describe the same capabilities and expectations. We carry that context through both experiences so a redesign does not end at the signup button.
Make the design usable by engineering
We define behavior, states, and component usage as part of the design. Review with your engineering team helps identify constraints before implementation and keeps handoff grounded in the actual product.
What your project could include
We agree deliverables, responsibilities, timing, and fees before beginning.
- Map the evaluation and onboarding journeys against user tasks.
- Prioritize friction using available research and product data.
- Design and review the agreed website or product workflows.
- Hand over components, interaction states, and next-test priorities.
What to bring to the first conversation
Share your product, target users, trial or demo flow, current onboarding, and available research. Include the product team’s roadmap and the workflow you most want to improve.
Read about process, timing, and pricing ↗BEFORE WE BEGIN
Questions
Can you redesign the product without rebuilding the website?
Yes. Product UX can be a focused scope covering selected workflows, navigation, or a design system. We still review the entry journey so the design reflects the expectations users bring into the product.
Do you work with our engineers?
Yes. We can review constraints, define interface states, and provide design handoff to your engineers. Development responsibilities, tooling, and review cycles are agreed at the start.
Can you measure whether onboarding improves?
We can define a measurement plan around completion, time to a useful task, or support needs. Results depend on implementation and user behavior; measurement access and testing responsibilities must be included in the scope.
LET’S WORK TOGETHER
What’s next?
Tell us your priority. We’ll help shape a useful starting point.
Let’s talk ↗66pixels · Strategy, Design & Technology